ANALISIS PENGARUH QUALITY DIMENSION PADA KOMUNITAS ONLINE TERHADAP PURCHASE INTENTION

The emerging online community provides opportunities for consumers to participate in discussions whose purpose is provide information each other and influence fellow regarding product information.The of this research find out whether the dimensions quality communities, namely relationships affect purchase intentions through reducing uncertainty with moderating variable involvement. object on intention smartphone products. Partial least square method a used process data.The results study are variables relationship have significant uncertainty. Relationship significantly variable. reduction influences There moderation effect involvement In addition, indicate communities intentions. existence good will result by visitors so that it lead